I was recently asked to create an executive briefing that included a high level assessment of the risks associated with adopting social media in the Government. I segmented the risks by three areas; Policy, Legal and Cultural. The cultural risks are what interest me at the moment and they relate to the internal culture of the organization. I found myself writing and rewriting these words:
Conflict occurs between hierarchical and network management philosophies when power based on information control is replaced by power based on reputation.
To complete the risk equation, I believe the likelihood and impact of this occurring depends on the degree to which key individuals try and maintain power structures based on information control.
I am wondering if the statement captures the essence of the risk ?
Can the risk of conflict in this situation be mitigated — perhaps it is inevitable, even necessary?